Joyce & Girls appoint new Commercial Director

Swiss brand, Joyce & Girls is fast internationalizing into new markets, and has hired former Pinko Commercial Director, Franco Franzini, as their new commercial director.

“With Franco we have filled a key hire to support our future growth. Franco, will not only be instrumental in Joyce & Girls’ market expansion but will also be able to help us optimize the entire sales operation to building a scalable business.” Tristan Pirouz, Co-Owner at Joyce & Girls

Collectively Franco brings 38 years of industry knowledge having covered leadership commercial roles in wholesale and retail operations in prominent fashion houses including Max Mara, Les Copains, Pinko and M Missoni. 

“Franco’s track record shows that he has on multiple occasions proven his value by leading the expansion of prominent fashion houses. We are glad to have Franco on board, and look forward to a promissing future. “ Nelson Pirouz, Co-Owner at Joyce & Girls

Tristan Pirouz