Joyce & Girls SS19 Press Release
“Your time is limited, so don’t waste living someone else’s life” Steve Jobs.
In the Spring Summer 2019 collection, entitled “Being your best self”, we challenge the status quo of ‘simply fitting in’. At Joyce & Girls we strongly believe that we all have a duty to ourselves and to others to be our best selves. Whilst it is certainly easier to follow the status quo of simply fitting in, our personal best is achieved when we pave our own way.
Take us as an example. The brand Joyce & Girls is certainly different to most brands, maybe not even everybody’s taste, yet we offer a unique way of expressing yourself and we have fun doing it.
With this in mind we have chosen to entirely focus on our core DNA this Summer 2019. This consists of handcrafted prints, exhilarating colours and exclusive silk fabrics. To further encapsulate this we have created a larger portfolio of prints and silk fabric types. As a result you upwards of 2000 looks, across a selection of silk fabrics lines, ranging from silk stretch to silk cotton.